Social media updates are changes or new features that social networks introduce to their users. They can range from algorithm shifts to new content formats like Instagram Reels or Facebook Stories. Updates are an important part of your social media strategy because they allow you to keep your brand relevant and connect with your audience.
When posting an update on your social media, make sure it conveys a message that’s meaningful to your audience. Also, if possible, try to turn it into an image. Studies show that posts with photos and images are shared more often than those without.
If you want to add a personal touch to your post, be sure to use the hashtag #tagyourself. This will help people who are following you find your post in their feed and give you more visibility.
Using the right tags for your business is key to maximizing reach on all social channels. To learn more about how to use hashtags effectively, check out our blog article on the topic.
In 2024, TikTok will be allowing users to create videos up to 10 minutes long. This is a major update that will allow businesses to tell their story more easily and engage with audiences.
Pinterest has released guidance on incorporating inclusivity into marketing and advertising strategies to ensure that messaging resonates with a diverse range of consumers. Instagram is expanding DM editability to allow creators to edit their messages for more flexibility and responsiveness, as well as testing a new ‘Meta Verified’ comment filter to prioritize engagements from those who pay for verification.