The social media landscape is constantly evolving, and staying ahead of platform updates is vital for businesses. From new content formats like Instagram Reels to expanded ad tools, these updates can have a big impact on user engagement and how brands connect with their audiences.
One of the most popular and powerful social media updates of all time was YouTube’s monetization program, which changed the way people create and share videos online by making it possible to earn money from your work. This update inspired other platforms to follow suit and launched a whole new economy for content creators, including influencers.
Authenticity is a key element of any social media strategy, and it’s becoming more important than ever for brands to provide value to their audience. Sharing useful tips, information and other valuable resources will increase your engagement, especially when you use a striking image to accompany your post. You can also boost engagement by engaging with your followers in the comments — it shows you care about what they have to say and builds trust.
Aside from providing value, it’s also important to avoid posting too many self-promotional updates, as this can turn your audience off. Instead, aim for the 80/20 rule, where about 80 percent of your posts are helpful or entertaining to your audience and 20 percent are directly promoting your brand, products or services.