Keeping your audience up-to-date on the latest news and updates about your business is an important part of your marketing strategy. Social media is the best way to let people know about sales, giveaways and new products. Other methods like word of mouth, shop signs and email don’t have the same reach.
Posting on social media is a big time commitment and requires strategic planning to ensure your updates are timely and relevant. This is particularly true as platforms update their algorithms and introduce new features.
For example, Instagram has recently added an expanded 4:5 ratio for posts and introduced Reels and a new Friends Reel tab. Facebook is focusing on short-form video content and has improved moderation tools for its social channels. TikTok now lets creators create broadcast channel replies and allows users to view their own Reels as a separate tab in the main feed, helping build community engagement.
In addition, Instagram now lets creators add up to 20 images or videos to a single carousel post. This update helps brands tell a more comprehensive product story or highlight multiple stages of a process. Facebook also now pushes user-generated and native platform videos more than ever before, favouring authenticity and supporting content.
Aside from platform changes, many marketers have been focused on leveraging the power of content creation to increase visibility and engagement. Authenticity is a key element in creating engaging social media content that builds trust. This includes sharing real life experiences, showcasing your team’s diversity and demonstrating your values. For example, showing that your staff aren’t afraid to get messy at work or share their quirks with the world can go a long way in building trust.